People first used Twitter as a platform to express all of their thoughts. It has evolved into a potent marketing tool that enables firms to interact with their target market. But sometimes, tweeting about a hot issue is no longer sufficient. In order to stand out and maintain audience engagement on Twitter, businesses need to be more strategic with their marketing efforts. That’s exactly what this tutorial will cover. Let’s look at how to develop a Twitter marketing plan step-by-step to increase your profile and encourage engagement.
Utilize Twitter trends and hashtags
A wonderful technique to reach new audiences that might be interested in what you have to say is through hashtags. They work especially well for integrating your brand with Twitter activity and top Twitter trends. In actuality, hashtags may raise brand recognition by 10% and message association by 20%. Additionally, companies that used hashtags to link their brand to Twitter activity experienced a 5% increase in purchase intent. Some businesses make hashtags just for promotion, then include them in pertinent Tweets. They could even exhort their followers to tweet using that hashtag. Can’t come up with a post idea or hashtags to use? The topics and hashtags that are popular with your followers in regard to your profile or business are generated by Sprout’s Twitter Trends Report. This might help you gain a sense of the topics your audience is discussing so you can figure out how to get their attention.
Create a Twitter voice
Twitter users are seeking businesses that tweet genuinely and maintain their brand identity. To appeal to the masses on Twitter, it might be simple to follow the newest trends. However, avoid doing this at the price of your brand voice. Compared to LinkedIn or Facebook, your Twitter presence might be more lighthearted and informal. It should, nonetheless, be genuine and consistent with your brand’s overall tone. Though maintaining relevance is important, don’t follow trends blindly. Instead, remember that having an appealing brand voice is crucial. When a company attempts to attract attention by acting inauthentically, Twitter users are extremely perceptive. In other words, be true to your brand rather than making too many efforts to blend in.
Use Twitter advertising
Instead of waiting for organic reach, using sponsored Twitter advertisements is a terrific method to connect with your audience. Your audience can grow faster if you use promoted tweets. Even if they don’t follow your company or hashtags, they make it possible for people to find your profile. Your Tweets appear in the timelines of people who have similar interests to your audience when you utilize a sponsored Tweet. As long as you want the promoted Tweet to remain online, you must pay a monthly subscription. Similar to how people interact with organic material, users may respond to sponsored Tweets. The main distinction is that users can clearly see that promoted Tweets are advertisements because of their labeling.
Plan your tweets in advance
A well-timed tweet with the proper content may have a huge impact on engagement and virality. However, it is impossible to hold off on sending a Tweet unless your audience is there and engaged. Make a conscious effort to schedule your Tweets in advance to increase the effectiveness of publishing. Scheduling a steady stream of Tweets is considerably easier to handle when you know when to Tweet. On Twitter, it’s crucial to maintain the highest level of consistency. According to best practices, you should tweet at least once every day.